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For the second consecutive year the giant web retailer Play.com invited Redback Design to design their range of Christmas catalogues. The project involved producing a suite of creative concepts from which a design was chosen and rolled out across the six 28 plus page product catalogues. The catalogues were distributed to consumers through the daily and Sunday papers throughout November and December. Aspects of the designs were incorporated and used in email marketing and on the retail website to support the main peak weeks during the Christmas season.
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