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A new Pharmaceutical Partnership for Redback
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Ogilvy Health Public Relations (OHPR) is a London based leader in healthcare communications and has continued to be at the forefront of its field for nearly 20 years, delivering successful marketing campaigns and communications for world leading pharmaceutical and well-known consumer healthcare brands. One of their longstanding clients, European Academy of Dermatology and Venereology (EADV) along with OHPR approached Redback Design, a marketing and design agency in Cambridge to create a suite of exhibition materials to be used at an international event in Berlin. The materials were designed around the key topic of Psoriasis and included branding, pop up display stands, literature, conference invite cards, powerpoint presentation and exhibition signage.
EADV is a non profit organisation founded in Luxembourg in 1987 whose founder members co-ordinate the specialist training of Dermato-Venereology within the EC promoting continual medical education to their members. A congress is held every year, with 1000 delegates attending the first congress one back in 1989. This year, in Berlin, there were 6000 delegates, all exposed to the communications materials created and produced by Redback Design.
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