Electrolux
Electrolux is a global leader in both domestic and professional appliances, selling more than 40 million products to customers in more than 150 countries. Redback support Electrolux with creative marketing aimed at their direct customers and dealers alike. Undertaking complete campaigns from concept through print and finishing to fulfilment and mailing, our experience and understanding of their target markets makes for a close mutual relationship and an efficient use of their budgets and resources.
Atkinson Bolton Consulting
Atkinson Bolton Consulting provide a professional and comprehensive range of financial services to corporate and private clients. Looking to stand apart from their competitors, Redback were appointed to evolve the Atkinson and Bolton brand image to be more in line with their customers thinking. With the first stage of the identity evolution successfully launched we have now begun to apply this and develop all marketing and communications materials.
University of Cambridge Judge Business School
University of Cambridge Judge Business School (JBS) is a world class business school, offering a variety of teaching programmes. Redback support the Careers Service and Alumni teams in producing their public and internal communications such as MBA student profile books, ongoing alumni communications and other course programme brochures that keep the vast network of Cambridge graduates in touch.
Alzheimer’s Research UK
Alzheimer’s Research UK is the UK’s leading dementia research charity. Since their rebrand in 2010, Redback have been appointed to implement the new brand across a range of communications. Redback’s work has included a suite of brochures targeted at anyone interested in learning more about dementia and the treatments available. Redback have also developed striking branding and communications to promote their fundraising campaigns ‘The Big Walk’ and ‘Target Twelve Hundred’.
Bosch and Siemens
Redback have a long standing trusted relationship with Bosch and Siemens based on an exact understanding of their point of sale requirements. Custom designed, produced and delivered in store, Redback manage the whole process from order to delivery.
Sankey
Sankey is a market leader in the garden industry and offers an exclusive range of garden and horticultural products nationwide. Redback support Sankey in the design of their trade and consumer communications. On the consumer side, developing engaging point of sale is key, as is the effective implementation of the consumer facing ‘Grow Your Own’ brand which lives on and off line. Clear concise product brochures are developed for the trade audience.
University of Cambridge Judge Business School Executive Education
Cambridge Judge Business School Executive Education offers world class programmes to business professionals and organisational leaders. Redback have developed a style for Executive Education that effectively encapsulates and reflects its prestigious reputation and the quality of its courses. This style is applied with excellent graphic design and photography to all programme communications.
Cambridgeshire County Council
Redback have worked with Cambridgeshire County Council on a variety of communications challenges. These have included the ‘Road Safety at Work’ campaign and ’Summer Bike Week’. In both examples Redback developed a vibrant and bold identity and applied it to a range of supporting marketing literature. Our work with Cambridgeshire County Council extends into the Highways department, where we have designed public and international communications from pocket size leaflets to large format display graphics.
NHS
Selected for our in depth understanding of pharmacy and healthcare design Redback have developed several projects for the NHS. These have included quick reference information leaflets on topical key health issues for Pharmacy Healthlink, pilot Information Prescriptions for Asthma, Arthritis and Diabetes and a credit card sized leaflet to help patients keep a record of their prescription medicines. Projects always taking on an innovative format and are distributed nationwide via pharmacies and surgeries.
Play.com
Play is an online retailer offering an extensive product catalogue of entertainment solutions. Based in Cambridge, Play work regularly with Redback to develop their promotional materials. Redback understand Play.com’s audience and apply the fun, bold brand effectively to product catalogues, promotional items and exhibition graphics.
Sagentia
Sagentia is an international consultancy that develops new technologies, products and services, with a multi-dimensional approach to opportunity discovery. Redback work closely with Sagentia to deliver their core corporate communications including client facing magazine ‘The Gen’. The Gen is a powerful communications tool; its striking design and clear fresh layout make it a great success. Redback also design and produce Sagentia’s annual report and HR communications.
Hanson
Hanson UK is the leading supplier of heavy building materials to the UK construction industry. Redback have worked with Hanson on their business to business as well as consumer branding and communications. For consumer communications a lifestyle approach has been applied both in print and online. New product branding, point of sale and product promotion literature are also produced on a regular basis.
